Stay with me

Patrick Williams, creator of YOU ROCK in Washington State, USA, specialises in helping businesses succeed in their marketplace. He works with small retail shops through large scale corporate businesses offering simple strategies to yield more business and greater customer retention.

To increase client loyalty Williams recommends starting a loyalty benefits programme. In a recent tip he says, "Are you looking for a way to tell your customers to 'stay with me'? Maybe it is time to create a loyalty program.

You don't have to go far to find great models. Barnes & Noble has been charging $25 every year to be part of their rewards program, giving their customers 10% off of every purchase.

There are tons of businesses who use a simple email list to send out coupons or special offers on a regular basis to keep customers coming back for more.

Keep in mind that no loyalty program will work if you have a lousy product, service or treatment.

So make sure you deliver real quality and value first, then create a loyalty program that will keep your customers coming back again and again. "


If you have a quality product, service or treatment and are ready to incentivise your clientele with a loyalty programme, CardsPlus offers an out-of-the-box gift and loyalty software to encourage clients to stay with you.

Ready to start? Call us 086 16 CARDS (22737)

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Client FAQ: What do I need to start a card orientated loyalty programme?

Card orientated loyalty programmes for retailers is a popular solution for companies looking to increase revenue and client loyalty.

There are just two key steps that we recommend to clients who are ready to start their own highly effective loyalty programme.

Back-End software:
The software can be as simple as RewardsPlus or as complicated as hiring a loyalty provider.

This back end software will manage the rewards and keep track of all details of the clients. Think of it as your heavy lifter that will do all the hard work for you.

Plastic cards:

Once you determine your system and are ready for implementation, you will just need some cards to round off the system. You can use barcodes, magnetic stripes or even contactless technology– depending on the system you choose. At CardsPlus, you can be up and rolling in just 10 days or fewer.

There you have it! Just two step to a highly effective loyalty programme in your retail
establishment.

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Loyalty Programmes Helps Restaurants!

A recent report by B2C marketing Insider spilled the beans on new research that demonstrates that customer loyalty programmes are helping restaurants gain the competitive edge and weather the rough economy.

The study revealed that:

• Seventy-seven percent of respondents said loyalty programs helped drive business during the economic downturn.
• Nine out of 10 respondents said loyalty programs give them a competitive advantage (90 percent).
• Of those that currently operate a guest loyalty program, 84 percent plan to maintain or increase their program investment in 2010.

You can read the whole report here:

Are you reaping the rewards of loyalty yet?

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