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Showing posts with label Product Focus;. Show all posts
Showing posts with label Product Focus;. Show all posts
10 colours to include in your 2011 marketing and loyalty campaigns for added benefit
7.1.11
What is going to get the attention of your clients this year?
Pantone predictions
Colour authority Pantone released their predictions in late December and as we noticed late last year– exotic, vibrant colours are on the up and up.
The colour of 2011 is Honeysuckle – a fresh, cheerful and versatile shade of pink. You can expect this colour to feature across the industries in new marketing campaigns, clothing designs and even home industry trends.
Pantone also gave Russet, Regatta, Coral Rose, Peapod, Blue Curacao, Beeswax, Lavender, Silver Peony and Silver Cloud the thumbs up for 2011.
This palette is strong, intriguing and healthy with a particular nod to saturated African and Indian inspirations.
How it will help you
Forecasting
Armed with this knowledge, you have the edge in trend appeal. You can choose to embrace the power of popularity– much like the turquoise of yore, these colours have mass staying-power and will still look hip and fresh for the next few years according to trend analysis.
African Influence
Local is Lekker and with the unique African influence these colours are primed and ready to pounce on your target audience.
Colour Association
Harnessing the power of colour provides subconscious messages to your audience.
These colours are energetic and vibrant. Using these colours for a marketing or loyalty campaign associates your campaign is associated to youthful vibrancy and positivity.
Putting it on plastic
We love this new palette of dramatic , rich shades– even more so because they look so good on plastic. Pair Coral Rose with Regatta and Honeysuckle for high energy impact – or Peapod and Blue Curacao with a touch of Silver Peony for a subtle chic result.
Give it the 2011 twist with increased interest in striking colour combinations. You can’t go wrong in this palette– so go big and reap the benefits of trend appeal.
EDIsecure Printers in US Driver's License Solution
19.8.10
EDISecure printers, and Digital Identification Solutions, continue to prove themselves as THE choice solution for plastic card solutions. This week, DISO announced receipt of orders for three separate driver's license programs in the United States, adding to the already established programmes in South Carolina and Mississippi.
Secure ID reported that this brings the number of EDIsecure printers and laminators installed in United States Driver's programmes to 600.
CardsPlus is a proud to be a certified solution provider of EDIsecure printers and products to sub-Sahara Africa, proving that we chose to provide only the best in quality and
Contact CardsPlus at +27 11 894 3914 to learn more about the EDIsecure family of printers.
Come and See Us at Markex 2010
16.8.10
CardsPlus is pleased to announce that once again we will be exhibiting at Markex, the premier marketing, promotions, and special events exhibition in South Africa. Markex will be held at the Sandton Convention Centre 24-26 August 2010
Will it be worth your time? You Bet!
- This year we are showcasing our innovative software solutions - Rewards Plus Gift and Loyalty Software and Lobby Track Visitor Tracking Software.
- We are debuting a brand new service never before seen in the plastic card industry in South Africa!
- We will have on demonstration a new addition to the EDIsecure brand of Retransfer printers
Come meet our friendly staff and see the latest technology in Card Printing.
Contact us on 011 894 3914 if you are interested in attending and we will assist you in obtaining passes to the show. Read more...
5 Reasons to Make the Switch to Retransfer Printing Right Now
28.7.10
Retransfer technology is all the rage right now and being marketed across the world as cutting edge print technology at it’s finest.
But, what are the actual differences between the direct-to-card Zebra, Evolis, Datacard, Fargo printers and Retransfer printers? And what actual benefits are there in switching to the finest print technology available?
Let’s have a look at the original retransfer brand of printers– the EDIsecure XID family.
1. Better Print Quality Imaging on the XID retransfer printers is comparable to offset press printed cards- Colours are brighter and crisper; lines are sharper and cleaner.
2. Off-the-edge Printing Direct-to-card printers all leave a faint line on one side of the card to protect the print head from damage. Yuck!
Retransfer print heads do not make contact with the card, allowing a fluid 'over-the-edge' print, even on the uneven edges of smart cards.
3. Lifetime Warranty on the Print head Only the XID printers offer you the assurance of
a lifetime warranty on the print head. No shady card count restrictions apply .
4. Completely Modular The XID printers are fully customisable, meaning you purchase only
what you need at this time with the option of adding modules (without requiring an upgrade) when your needs change. Why spend more when you don't have to ?
5. Affordability The XID printers give you true value for your money and the cost per card is comparable to direct to card printing!
Demonstrations are available if you would like to see the technology in action. Join the revolution and schedule your demonstration for an XID retransfer printer now.
July Special- Trading Up
2.7.10
Tired of flat washed out print imaging? Need that 'extra something' to launch your card printing into the next galaxy?
Trade in and Upgrade!
Upgrade your boring ol' Zebra, Evolis, Datacard and Fargo direct-to-card printing methods to gain the edge!
The XID retransfer printers ensure your cards boast brilliant lithography-like imaging with over the edge printing. The printer itself has a lifetime printhead warranty, and so much more!
In fact, if you trade in any direct-to-card printer, in any condition, you will receive over R10 000 off of any of the EDIsecure XID Retransfer Printers.
Why make the switch? Find out now.
Mention this special and you will receive over R10 000 off of any of the EDIsecure XID Retransfer Printers!
Call 086 16 CARDS (22737) now because this is only valid while stocks last! Read more...
Making the Switch
This month, CardsPlus is offering you the opportunity to launch your card printing from the okay into the phenomenal with a trade in and upgrade special. Trade in your Zebra, Evolis, or Datacard printer for over R10 000 off the affordable line of XID Retransfer printers and gain the edge in card printing.
Plastic card printers like the Evolis Tattoo or Evolis Pebble; the Zebra P110i, P330i, or P430i; the Fargo C30 Persona or DTC550; the Datacard SP range and even the EDIsecure DCP range all print with a process termed "direct-to-card printing".
But, what are the actual differences between your direct-to-card Zebra, Evolis, Datacard, Fargo printers and the XID Retransfer printers?
5 Reasons why you need to make the switch
1. Better Print Quality Imaging on the XID retransfer printers is comparable to offset press printed cards- Colours are brighter and crisper; lines are sharper and cleaner.
2. Off-the-edge Printing Direct-to-card printers all leave a faint line on one side of the card to protect the printhead from damage. Yuck! Thankfully, Retransfer print heads do not make contact with the card, allowing a 'over-the-edge' printing appearance.
3. Lifetime Warranty on the Printhead Only the XID printers offer you the assurance of a lifetime warranty on the print head. No shady card count restrictions need apply.
4. Completely Modular The XID printers are fully customisable- meaning you purchase only what you need at this time with the option of adding modules (without requiring an upgrade) when your needs change. Why spend more when you don't have to?
5. Affordability Don't be deceived that the generosity of the CardsPlus discount reveals that the printer is outside of your budgeting bracket. The XID printers give you true value for your money.
You can read a brief introduction on the variety of print processes here and a comprehensive article on direct-to-card and retransfer printing methods here.
As always, please feel free to give us a call on 086 16 CARDS (22737) to hear more about print technology, printers and this offer.
Product Focus: Jolly Technology Lobby Track
14.5.10
Finally the visitor management void has been filled! Lobby Track is the ideal software solution for companies looking for secure tracking, visitor management and access control system rolled into a low cost framework!
Lobby Track allows organizations to track employees and equipment with detailed activity logs by individual or groups, provides access control in conjunction with entry systems and provides visitor management functionality, including data entry, badge design, and badge printing.
Unique to this system is the capability to directly interface with the customer’s existing database in real-time.
There are many different applications for Lobby Track including:
Visitor Management
Register new visitors, employees, students, attendees, members or other groups of people. Registration can be completed on-site, online via your company's intranet or at self-registration kiosks.
Issue Plastic Badges
Design and issue professional ID cards, badges and visitor passes using the integrated badge designer. Several pre-designed templates are included.
Track Entries & Exits
Track and control access to your facility by requiring visitors and members to scan their badges on entry and exit.
Scan badges with barcodes, magnetic stripes or prox chips.
Manage Locations and Databases
Centrally manage multiple databases and locations.
Download a trial version of Lobby Track on in our Downloads section today!
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