Come and See Us at Markex 2010

CardsPlus is pleased to announce that once again we will be exhibiting at Markex, the premier marketing, promotions, and special events exhibition in South Africa. Markex will be held at the Sandton Convention Centre 24-26 August 2010

Will it be worth your time? You Bet!

• This year we are showcasing our innovative software solutions - Rewards Plus Gift and Loyalty Software and Lobby Track Visitor Tracking Software.
  
• We are debuting a brand new service never before seen in the plastic card industry in South Africa!
• We will have on demonstration a new addition to the EDIsecure brand of Retransfer printers
  

Samples, demonstrations and giveaways - as well as a very special "only for Markex" special will be on offer.

Come meet our friendly staff and see the latest technology in Card Printing.

Contact us on 011 894 3914 if you are interested in attending and we will assist you in obtaining passes to the show.

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5 Reasons to Make the Switch to Retransfer Printing Right Now

Retransfer technology is all the rage right now and being marketed across the world as cutting edge print technology at it’s finest.

But, what are the actual differences between the direct-to-card Zebra, Evolis, Datacard, Fargo printers and Retransfer printers? And what actual benefits are there in switching to the finest print technology available?

Let’s have a look at the original retransfer brand of printers– the EDIsecure XID family.

1. Better Print Quality Imaging on the XID retransfer printers is comparable to offset press printed cards- Colours are brighter and crisper; lines are sharper and cleaner.

2. Off-the-edge Printing Direct-to-card printers all leave a faint line on one side of the card to protect the print head from damage. Yuck!

Retransfer print heads do not make contact with the card, allowing a fluid 'over-the-edge' print, even on the uneven edges of smart cards.

3. Lifetime Warranty on the Print head Only the XID printers offer you the assurance of
a lifetime warranty on the print head. No shady card count restrictions apply .

4. Completely Modular The XID printers are fully customisable, meaning you purchase only
what you need at this time with the option of adding modules (without requiring an upgrade) when your needs change. Why spend more when you don't have to ?

5. Affordability The XID printers give you true value for your money and the cost per card is comparable to direct to card printing!

Demonstrations are available if you would like to see the technology in action. Join the revolution and schedule your demonstration for an XID retransfer printer now.

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Retaining Clients after the World Cup Experience

Did you enjoy the surge of business with the onslaught of tourists?

The biggest boost seen wasn’t just in the tourists that have now left South Africa, but by South African companies who reached inside the country for assistance with promotional, security and marketing systems.

But now that the World Cup has wrapped up, how do we keep those clients that we gained?

Here are three tips we have found useful:

1. Reward Loyalty. Loyalty programmes and cash-back benefits give a big thank you for loyalty.

2. Build a relationship. Communicate with your clients, remind them of your services and that you care about the projects they are facing. Keep your services a dialogue to ensure that you provide your client the best value you can.

3. Forget the competition. Be the best of what you are, keep your clients first in your mind and you will not have competition winning your clients over!

How are you retaining the post-cup clients you gained?

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Client FAQ: Why does the Datacard SP35 look JUST like the EDIsecure DCP240+?

The SP35 and DCP240+ have similar bodies and look similar on the outside.

However, the two printer brands do not operate the same.

Why we prefer the DCP240+

• Advanced print driver gives the ability to enhance print graphic quality
• The powerful printer drivers have access to every parameter of the card printing job- so you can change any aspect in one central place
• Unmatched Graphic User Interface (GUI) ensures better colour matching from screen to print.
  

To quote a long term Datacard user, “The DCP240+ is like the SP35 except better!” What a great compliment!

Thanks for asking & Print on!

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