Loyalty Card and Gift Card Programs – What is all the buzz?

In today’s economy, retaining business, as well as bringing in new business is more challenging than ever. Simply offering a great product is no longer enough.

Retailers and Service Providers are now faced with the challenge of adding additional value to their product line – and they need to stand out from the crowd.

We have a solution to this dilemma and a new product that we are launching – one that is growing in popularity and gives a great return to the retailer and service provider –Rewards Plus Gift Card and Loyalty Card Programme.

Why does this work?

Loyalty Cards and Membership Cards are today’s ‘Hot Ticket’, and are currently one of the fastest growing segments in the plastic card industry.

· Loyalty cards cater to every customer’s desire to feel recognized and special

· Loyalty programmes offer the ability to reward your most loyal customers, giving them a little special treatment and encouraging them to return,

· Loyalty programmes increase your knowledge of your customers by helping to record spending patterns and trends.

Retailers reap great rewards from loyalty card programmes:

* Retain/increase business with your customer base
* Collect Data on customer buying habits and sales trends
* Advertise -Put a "Miniature Billboard" of your business in your clients wallet

Gift Cards provide their own list of great benefits:

* Gift Cards are an excellent promotional tool. Gift cards build brand awareness as they place your advertising and message space in the wallets of your customers.
* Gift Cards offer Increased Turnover and Profitability – Existing store customers transform others into same store customers without any extra cost or effort to the retailer. Gift Card displays at the point of sale have a dramatic impact on human tendency to impulse purchase, thus increasing profitability. Affixing Cards to creatively designed carriers adds to the perceived value. Additionally, customers tend to spend 40% to 140% more than the face value of their card.
* Gift Card assist with collection of data- Magnetic swipe Gift Cards give you the facility to examine purchasing activity and trends at all levels enabling the production of accurate reports.
* Gift Cards assist with effective target marketing - With the collated Data and accurate reports Gift Cards give you the opportunity to carry out more effective and successful marketing.
* Gift cards ensure less returned merchandise - Gift cards ensure that the customer or the end user receives the goods that they want which in turn reduces the quantity of returned or exchanged merchandise.


Cards Plus is pleased to announce the launch of it’s all new Gift Card and Loyalty Programme- Rewards Plus

Operated by magnetic stripe readers, this programme offers extreme flexibility and great benefit for retailer and customer alike. Call our customer service department at 08 616 CARDS (or 011 894 3914) to receive more information on this revolutionary way to begin your own Gift card and Loyalty Programme

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