To Print or Not To Print - THAT is the Question!
28.3.09
For many people who are looking into adding plastic cards to their business, the big question is what is the most cost effective solution for me? Is this something that will add value to my business for having it, or is there a less expensive solution for me?
These are very valid questions, and definitely worth the research. The mistake most easily made, however is the analysis of only the cost of the materials and machine.
For some, laminate cards are a seemingly less expensive option.
Back in the "olden days", laminate cards were "it". They offered a water proof, more durable option to the previously popular heavy paper stock cards. However, the actual process of making the card was painful. The machine had to warm up, the paper had to be printed, then placed into the special sleeve, then run through the machine...trimmed.... It was laborious. And to do several at a time was cumbersome. Nevermind that someone had to more or less be assigned to do only this task for a significant time period. Then of course there was the durability- a little wear and the dog earred cards delaminated and needed to be printed again.
Painful and costly.
If one was to only look at the cost of the machine and materials versus the cost of a PVC card printer and consumables, one might easily demise that laminated cards were a more cost effective solution, however, as illustrated above, when consideration is made for durability and time investment, never mind the less than professional image that a laminated card provides, it actually can COST a company money in the end.
The lesson here? In finding the right solution for your company, don't simply stop at the actual cost of the items. Factor in to your costing the durability of the card as well as the time investment needed to print your cards - and add on as the bonus the fact that you will have a finished, colourful and professional looking item at the finish.
At Cards Plus, we offer a variety of solutions for our clients - from high quality card printers to large and small volume preprinted cards, to our very popular "Quick Card" service, with no minimum quanity, and a speedy turnaround time.
Give us a call and let us help you find the right solution for your company. +27 011 894 3914 (South Africa) www.cardsplus.co.za