5 Reasons to Make the Switch to Retransfer Printing Right Now

Retransfer technology is all the rage right now and being marketed across the world as cutting edge print technology at it’s finest.

But, what are the actual differences between the direct-to-card Zebra, Evolis, Datacard, Fargo printers and Retransfer printers? And what actual benefits are there in switching to the finest print technology available?

Let’s have a look at the original retransfer brand of printers– the EDIsecure XID family.

1. Better Print Quality Imaging on the XID retransfer printers is comparable to offset press printed cards- Colours are brighter and crisper; lines are sharper and cleaner.

2. Off-the-edge Printing Direct-to-card printers all leave a faint line on one side of the card to protect the print head from damage. Yuck!

Retransfer print heads do not make contact with the card, allowing a fluid 'over-the-edge' print, even on the uneven edges of smart cards.

3. Lifetime Warranty on the Print head Only the XID printers offer you the assurance of
a lifetime warranty on the print head. No shady card count restrictions apply .

4. Completely Modular The XID printers are fully customisable, meaning you purchase only
what you need at this time with the option of adding modules (without requiring an upgrade) when your needs change. Why spend more when you don't have to ?

5. Affordability The XID printers give you true value for your money and the cost per card is comparable to direct to card printing!

Demonstrations are available if you would like to see the technology in action. Join the revolution and schedule your demonstration for an XID retransfer printer now.

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Retaining Clients after the World Cup Experience

Did you enjoy the surge of business with the onslaught of tourists?

The biggest boost seen wasn’t just in the tourists that have now left South Africa, but by South African companies who reached inside the country for assistance with promotional, security and marketing systems.

But now that the World Cup has wrapped up, how do we keep those clients that we gained?

Here are three tips we have found useful:

1. Reward Loyalty. Loyalty programmes and cash-back benefits give a big thank you for loyalty.

2. Build a relationship. Communicate with your clients, remind them of your services and that you care about the projects they are facing. Keep your services a dialogue to ensure that you provide your client the best value you can.

3. Forget the competition. Be the best of what you are, keep your clients first in your mind and you will not have competition winning your clients over!

How are you retaining the post-cup clients you gained?

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Client FAQ: Why does the Datacard SP35 look JUST like the EDIsecure DCP240+?

The SP35 and DCP240+ have similar bodies and look similar on the outside.

However, the two printer brands do not operate the same.

Why we prefer the DCP240+

• Advanced print driver gives the ability to enhance print graphic quality
• The powerful printer drivers have access to every parameter of the card printing job- so you can change any aspect in one central place
• Unmatched Graphic User Interface (GUI) ensures better colour matching from screen to print.
  

To quote a long term Datacard user, “The DCP240+ is like the SP35 except better!” What a great compliment!

Thanks for asking & Print on!

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High-end Card Security is Linked to Specific Covert Tactics

Security on an ID or access control card is imperative for the safety of your organisation.

There are two types of security features – overt features are visible with the naked eye and covert features that require an additional assistant for viewing.

A secure card has a balance of both covert and overt features.

These 3 tips are covert security features and things that those validating entry or identification can recognise as valid or fraudulent using specific tools.

Ultra-violet Ink – Reprint logos, text or card holder’s identification in UV ink. Under a UV light source, the light reflection will be visible. Under normal light, the ink is not visible.

On the right is an example of the UV printing under a UV light.


Invisible Personal Information (IPI) - IPI encodes personal data into the photo. This information is invisible to the naked eye, but can be seen through a simple decoding device as seen on the left.





Optically variable ink (OVI) Printing – Colour shifting inks reflect various wavelengths in white light differently, depending on the angle of incidence to the surface. An unaided eye will observe this effect as a change of colour as the viewing angle is changed.

A colour copier or scanner will only scan the document at one fixed angle relative to the card’s surface making unauthorised replication very difficult.

On the right you can see an example of OVI printing



Call in today to see how we can help amp up your card security!

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Visit CardsPlus at Markex– World of Events 2010

Let’s get inspired!

CardsPlus will be exhibiting at Markex once again for 2010 at stand C27 in the main hall!

We will be demonstrating several solutions including gift and loyalty software, design and print and visitor management solutions; the operation of the desktop printers; and offering a sneak peek into our QuickCards solution.

The Markex Exhibition will be open to the public from the 24th-26th of August between 10:00 and 18:00.

This year, there is an entrance fee for guests who arrive without a ticket. We would like offer you the opportunity to see the world of promotions, marketing and event planning first hand.

Please request your complimentary tickets through moreinfoplease@cardsplus.co.za or give us a call for more information on 086 16 CARDS (22737).

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July Special- Trading Up

Tired of flat washed out print imaging? Need that 'extra something' to launch your card printing into the next galaxy?

Trade in and Upgrade!

Upgrade your boring ol' Zebra, Evolis, Datacard and Fargo direct-to-card printing methods to gain the edge!

The XID retransfer printers ensure your cards boast brilliant lithography-like imaging with over the edge printing. The printer itself has a lifetime printhead warranty, and so much more!

In fact, if you trade in any direct-to-card printer, in any condition, you will receive over R10 000 off of any of the EDIsecure XID Retransfer Printers.

Why make the switch? Find out now.


Mention this special and you will receive over R10 000 off of any of the EDIsecure XID Retransfer Printers!

Call 086 16 CARDS (22737) now because this is only valid while stocks last!

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Making the Switch

This month, CardsPlus is offering you the opportunity to launch your card printing from the okay into the phenomenal with a trade in and upgrade special. Trade in your Zebra, Evolis, or Datacard printer for over R10 000 off the affordable line of XID Retransfer printers and gain the edge in card printing.

Plastic card printers like the Evolis Tattoo or Evolis Pebble; the Zebra P110i, P330i, or P430i; the Fargo C30 Persona or DTC550; the Datacard SP range and even the EDIsecure DCP range all print with a process termed "direct-to-card printing".

But, what are the actual differences between your direct-to-card Zebra, Evolis, Datacard, Fargo printers and the XID Retransfer printers?

5 Reasons why you need to make the switch

1. Better Print Quality Imaging on the XID retransfer printers is comparable to offset press printed cards- Colours are brighter and crisper; lines are sharper and cleaner.

2. Off-the-edge Printing Direct-to-card printers all leave a faint line on one side of the card to protect the printhead from damage. Yuck! Thankfully, Retransfer print heads do not make contact with the card, allowing a 'over-the-edge' printing appearance.

3. Lifetime Warranty on the Printhead Only the XID printers offer you the assurance of a lifetime warranty on the print head. No shady card count restrictions need apply.

4. Completely Modular The XID printers are fully customisable- meaning you purchase only what you need at this time with the option of adding modules (without requiring an upgrade) when your needs change. Why spend more when you don't have to?

5. Affordability Don't be deceived that the generosity of the CardsPlus discount reveals that the printer is outside of your budgeting bracket. The XID printers give you true value for your money.

You can read a brief introduction on the variety of print processes here and a comprehensive article on direct-to-card and retransfer printing methods here.

As always, please feel free to give us a call on 086 16 CARDS (22737) to hear more about print technology, printers and this offer.

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