Loyalty Programmes Helps Restaurants!

A recent report by B2C marketing Insider spilled the beans on new research that demonstrates that customer loyalty programmes are helping restaurants gain the competitive edge and weather the rough economy.

The study revealed that:

• Seventy-seven percent of respondents said loyalty programs helped drive business during the economic downturn.
• Nine out of 10 respondents said loyalty programs give them a competitive advantage (90 percent).
• Of those that currently operate a guest loyalty program, 84 percent plan to maintain or increase their program investment in 2010.

You can read the whole report here:

Are you reaping the rewards of loyalty yet?