FAQs- As a reseller, what questions should I ask to best determine what type of plastic card printer my client needs?

An excellent reseller is set on providing intelligent solutions to their client base.

Much like a doctor needs a thorough knowledge of the symptoms of illness and it's relationship to the body to diagnose an illness, resellers need a good understanding of their client's needs and the relationship of those needs to what the market offers.

We have compiled just three questions that will help you assess which plastic card printer will be best for your client.

1. What type of cards are you planning on producing?

Knowing the application for the machine will help you determine which level printer you need to focus on:

For instance if your client answers:

ID Cards with low security: You can start thinking about a simple direct-to-card printer might be suitable

Loyalty or Gift cards: you may need to ask if a printer with a magnetic encoder will be needed

RFID/Prox: You can recommend Retransfer printing as it is the only recommended method for desktop colour printing on smart cards.


2. What monthly volumes are you expecting?

The answer to this question would indicate which line of printer your client would need. Different card printer brands have different spans of use, but for EDIsecure, we judge that a DCP240+ or DCP340+ is perfect for small volumes ( up to 5000) while the DCP360 and XID 8300 is great for large volumes.

3. Budgetary Concerns?

There are two schools of thought in the finance of plastic card printing. One wants the cheapest cost per card. The other, wants the lowest cost for the solution.

There is a significant difference between a cost per card, and a cost per solution.

A cost per card is the simple calculation of ink+plastic=cost per card.

A cost per solution calculates the total inclusive cost of the solution. It includes the cost of the printer, the software, the consumables to print the cards, the ongoing maintence, the speed of the machine and the down time that the printer will require changing ribbons, mantaining the printer etc.

Finding out what your client needs for their budget will help you address the total solution (instead of just the cost per card) and save your client some serious money!


Still aren't sure which printer to ask for? CardsPlus offers free consultations on 086 16 CARDS (22737) or +27 (0)11 894 3914.

Do you think we we missed something important? Go ahead and comment below.