FYI - A Great Book on Loyalty and CRM

Many of our customers of late have been retailers who, in today's market, are looking to retain their current clientele, and increase sales through the implementation of a rewards based loyalty programme.

We want to put the "smart" into cards, and believe that giving information to our clients which will help them to succeed is most important.

In light of this, we have come across a very interesting read by author Frederick Newell titled Why CRM Doesn't Work. It explores the idea of customer centric service to build long-term relationships, create customer loyalty, and bring in profits over time instead of speedy, high-pressure, one-time sales. In the chapters on loyalty, Newell goes into great detail on loyalty programmes, loyalty cards and the importance of using them as tools to drive repeat business.

Reading this book, or at least the Google preview, will give your company some insight and ideas into creative, customer based methods which will increase your sales and retain your client base.