Powerful Plastic - from the Can Do Files

There was a day when a plastic card meant a credit card. In fact, many still refer to a typcial CR 80 sized card as a "bank card". But today, thanks to new technologies in both hardware and software, and some very creative thinking people, there are now limitless applications for this small, but powerful piece of plastic.

A loyalty card is a great customer reward tool, but how about using it to encourage education? Recently we began meetings with a forward thinking company who is wanting to encourage its employees to better themselves in their chosen field by rewarding them with redeemable points earned through reading.

Partnering with their own in house resources as well as some outside in the community, they are going to use a basic loyalty programme and loyalty cards to keep track of employees who take initiative to learn more about their line of work. These points will then be redeemable for a variety of benefits and employee rewards. (Imagine the possibilities!)

Why not consider taking your companies typical ID badge, and by adding a very inexpensive magnetic stripe and encoding - begin rewarding your employees for doing the things that would make them more valuble to you as their employer?